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1688.com is the wholesale platform Chinese sellers themselves use. Pricing is typically 30-50% better than Alibaba, but it’s all in Chinese. Here’s how to navigate it as an English speaker.
Why bother with 1688
Alibaba shows you the suppliers who pay for placement. 1688 shows you the entire supplier ecosystem — including the small factories that don’t speak English but make the products at half the cost.
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